While more than three million businesses, brands and celebrities have created Facebook
Pages, many are struggling to figure out how best to use them. Companies are finding that even when they keep their pages updated with fresh content, they still aren’t seeing steady growth in their fan base.
And yet there are many brands who’ve surpassed the one million fan mark, while their peers have languished in the thousands. What’s their secret? These companies have figured out how to move from “broadcast” mode into engagement. They have engaged people so well that their fans even invite others along for the ride.
Here are four ways that savvy Facebook marketers are using the medium to engage with their fans.
Read priceless article on Mashable.
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